H&C Animal Health has implemented several trade policies.
Purpose. H&C Products are of high quality with a premium image for excellence and innovation earned through extensive product and market development activities and superior service. Some Retailers have taken or may take advantage of these facts by advertising such products as loss leaders, promoting unfair discounts or misusing intellectual property of H&C or references to H&C or its products. In an effort to help safeguard the reputation of H&C, insure the long-term viability of its brands and protect the investment of those Retailers that provide valuable services to end users, H&C has adopted these Policies.
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